DELCCO Elevators - Turning Expertise Into a Stronger Digital Presence
Client's name
Service Type
DELCCO Elevators
DELCCO Elevators (Previously known as DealGTC) is a Kuwait-based elevator and mobility solutions company with a history dating back to 1982. The company provides passenger elevators, home lifts, escalators, moving walks, and specialized mobility solutions for residential, commercial, and large-scale projects across Kuwait. DELCCO Elevators works with leading international elevator brands and combines decades of technical expertise with installation, maintenance, and after-sales support.
The Challenge - A Strong Company That Wasn't Being Communicated Online
Before working with Manara Digital, DELCCO Elevators had been working with another marketing agency but was not satisfied with the results.
The challenge wasn't DELCCO Elevators' experience or capabilities. The company had 40+ years of expertise, a highly experienced technical team, and more than 1,000 completed projects — but its digital presence wasn't effectively communicating that strength to the Kuwait market.
The goal was to change how DELCCO Elevators presented itself online while using Instagram and Google Ads to turn that stronger presence into qualified leads.
The Strategy - Show the Expertise, Not Just the Product
When Manara Digital took over, we changed the content direction.
Instead of relying primarily on generic product-focused content, we focused on showing customers the company behind the elevators — its experience, craftsmanship, people, projects, and installation process.
Most importantly, we worked on localizing DELCCO Elevators' digital presence for the Kuwait market.
We created content around real projects in Kuwait, behind-the-scenes installation work, technical expertise, product features, completed installations, and the people involved in delivering each project.
This helped transform the content from simply saying what DELCCO Elevators sells into showing why customers should trust DELCCO Elevators with their project.
The Approach - Content + Performance Advertising
We combined ongoing content creation with targeted Instagram and Google advertising to build both demand and lead generation.
Our approach focused on:
- Creating locally relevant photo and video content
- Showcasing DELCCO Elevators' expertise and craftsmanship
- Documenting current and completed projects across Kuwait
- Capturing behind-the-scenes footage of elevator installations
- Localizing messaging and content for the Kuwaiti audience
- Running Instagram campaigns to generate leads
- Using Google Search Ads to capture customers actively searching for elevator solutions
- Continuously optimizing campaigns based on lead generation performance
This allowed social media content and paid advertising to work together: content built credibility, while Instagram and Google Ads helped turn that credibility into leads.
The Result - A Localized Brand & Consistent Lead Generation
The new strategy gave DELCCO Elevators a digital presence that better reflected the company's real-world reputation, experience, and capabilities.
Rather than presenting DELCCO Elevators as simply another elevator supplier, the content positioned the company as an experienced Kuwait-based elevator specialist backed by decades of projects, technical expertise, and craftsmanship.
At the same time, Instagram and Google Ads created consistent opportunities to reach potential customers — from homeowners looking for home lifts to customers actively searching for elevator solutions in Kuwait.
The result was a stronger, more localized brand presence combined with a consistent digital lead generation system across Instagram and Google.
Today, Manara Digital continues to work with DELCCO Elevators on its content and paid advertising - helping the company show its expertise, strengthen its presence in Kuwait, and turn digital attention into real business opportunities.
